Hi, I’m Rohma.

Creative Strategist & AI Creative Director. Nine years in, based in Lahore.

I take an idea from the strategy deck to the final frame. I’ve built brand systems, designed products people use every day, run e-commerce creative for 10+ Amazon brands, and these days I direct films made with AI at MUST Company, where the pipeline I set up cut production time by 40%.

The through-line is judgement. Knowing what deserves to be made, what to cut, and when the output isn’t good enough yet. That was true before AI and it matters more now.

Clients & brands

How I work with AI

As a controllable pipeline, not a slot machine. Script and structure first. Keyframes to lock style, lighting and composition. Then motion, then a proper finish in the edit. Most of the time goes to the calls, not the generating, and most of what gets generated gets rejected. Every AI piece on this site shows the draft next to the final so you can see where the direction is.

What I do

• Strategy and creative direction · positioning, the big idea, the brief that the whole team can run with
• Brand and identity · marks, systems, guidelines, rollout
• Product and web · research, flows, design systems, prototypes, handoff
• E-commerce creative · Amazon listings, A+ content, storefronts, Shopify and Etsy
• Motion and film · motion graphics, short-form, commercials, AI-directed film
• Packaging and print · structure, system, production

Recognition

Awards, talks, press. Only if real. Send me what applies.